Services Marketing People, Technology, Strategy, 5e

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Services Marketing People, Technology, Strategy, 5e

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  • 594

  • 9788177584509

  • 14 mm

  • 21 mm

  • 1 gram

  • 5TH


  • 2008

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    This edition of Service Marketing is targeted towards South Asian managementstudents and marketing professionals. While it retains a strong global context,this edition, has been updated to incorporate local examples, cases, andreading. Service industries like business-process and knowledge-process-outsourcing,as well as IT and IT enabled services, have been highlighted and their specialproblems have been addressed.

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