Sale
Buy Services Marketing People, Technology, Strategy, 5e by Lovelock online in india - Bookchor | 9788177584509

Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, CDs, workbooks).

Services Marketing People, Technology, Strategy, 5e

Author:

Availability: In Stock

This edition of Service Marketing is targeted towards South Asian managementstudents and marketing professionals. While it retains a strong global context,this edition, has been updated to incorporate local examples, cases, andreading. Service industries like business-process and knowledge-process-outsourcing,as well as IT and IT enabled services, have been highlighted and their specialproblems have been addressed.

Condition Chart?
Seller: BookChor
Dispatch Time : 1-3 working days
This edition of Service Marketing is targeted towards South Asian managementstudents and marketing professionals. While it retains a strong global context,this edition, has been updated to incorporate local examples, cases, andreading. Service industries like business-process and knowledge-process-outsourcing,as well as IT and IT enabled services, have been highlighted and their specialproblems have been addressed.
Additional Information
Title Services Marketing People, Technology, Strategy, 5e Height
Lovelock Width
ISBN-13 9788177584509 Binding PAPERBACK
ISBN-10 8177584502 Spine Width
Publisher Financial Times / Imprint Of Pearson Pages 594
Edition 5th Availability In Stock

Goodreads reviews

Free shipping

On order over ₹599
 

Replacement

15 days easy replacement
 

9050-111218

Customer care available