Consumer Behavior A Strategic Approach(2005 Indian

Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, CDs, workbooks).

Consumer Behavior A Strategic Approach(2005 Indian

Author:

Availability: Out Of Stock

The book introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. The given chapter Overviews recaps core principles and also explains the relationship between Chapters. The global applications of Consumer Behavior boxes focus on the similarities and differen The book introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. The given chapter Overviews recaps core principles and also explains the relationship between Chapters. The global applications of Consumer Behavior boxes focus on the similarities and differences across international boundaries and the strategic applications of Consumer Behavior features look at how organizations and managers confront current consumer behavior challenges. It contains research assignments that allow students to practice the concepts presented in the textbook. About The Author: Henry Assael Ph.D. , New York University. Prof. Assael teaches marketing at Leonard Stern School of Business of New York University. He received a BAfrom Harvard, an MBAfrom the Wharton School, and a Ph.D. from the Columbia Graduate School of Business. His research interests and publications are primarily in marketing. He has written over thirty articles for scholarly journals, edited a 31-volume series on the history of marketing, and a 40-volume series on the history of advertising. He has consulted for AT&T, Avon, Nestle, the New York Stock Exchange, the Kennedy Center, the National Academy of Sciences, and CBS. Table Of Contents: I. Introduction to Consumer Behavior ?Consumer Behavior: AManagerial Perspective II. Consumer Decision Making ?Complex Decision Making: Purchase and Consumption ?Consumer Learning, Habit, and Brand Loyalty ?Low-Involvement Consumer Decision Making ?Situational Influences in Decision Making III. The Individual Consumer ?6. Consumer Perceptions ?7. Consumer Information Acquisition and Processing ?8. Attitude Development and Change ?9. Demographics and Social Class ?10. Lifestyle and Personality IV. Group and Cultural Influences ?11. Cultural Values ?12. Subcultural Influences and Age Cohorts ?13. Cross-Cultural and Global Influences ?14. Reference-Group Influences ?15

This book is out of stock

Seller: BookChor
Dispatch Time : 1-3 working days
The book introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. The given chapter Overviews recaps core principles and also explains the relationship between Chapters. The global applications of Consumer Behavior boxes focus on the similarities and differen The book introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. The given chapter Overviews recaps core principles and also explains the relationship between Chapters. The global applications of Consumer Behavior boxes focus on the similarities and differences across international boundaries and the strategic applications of Consumer Behavior features look at how organizations and managers confront current consumer behavior challenges. It contains research assignments that allow students to practice the concepts presented in the textbook. About The Author: Henry Assael Ph.D. , New York University. Prof. Assael teaches marketing at Leonard Stern School of Business of New York University. He received a BAfrom Harvard, an MBAfrom the Wharton School, and a Ph.D. from the Columbia Graduate School of Business. His research interests and publications are primarily in marketing. He has written over thirty articles for scholarly journals, edited a 31-volume series on the history of marketing, and a 40-volume series on the history of advertising. He has consulted for AT&T, Avon, Nestle, the New York Stock Exchange, the Kennedy Center, the National Academy of Sciences, and CBS. Table Of Contents: I. Introduction to Consumer Behavior ?Consumer Behavior: AManagerial Perspective II. Consumer Decision Making ?Complex Decision Making: Purchase and Consumption ?Consumer Learning, Habit, and Brand Loyalty ?Low-Involvement Consumer Decision Making ?Situational Influences in Decision Making III. The Individual Consumer ?6. Consumer Perceptions ?7. Consumer Information Acquisition and Processing ?8. Attitude Development and Change ?9. Demographics and Social Class ?10. Lifestyle and Personality IV. Group and Cultural Influences ?11. Cultural Values ?12. Subcultural Influences and Age Cohorts ?13. Cross-Cultural and Global Influences ?14. Reference-Group Influences ?15
Additional Information
Title Consumer Behavior A Strategic Approach(2005 Indian Height 26.8
Henry Assael Width 20.4
ISBN-13 9788177225211 Binding Paperback
ISBN-10 #8177225219 Spine Width
Publisher Dreamtech Press India Pvt. Ltd Pages 673
Edition 2010 Availability Out Of Stock

Goodreads reviews


Free shipping

On order over ₹399
 

Replacement

15 days easy replacement
 

0124-4561150

Customer care available