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620
Pages9788131731017
ISBN29 mm
Width275 mm
Height1321 gram
Weight13
EditionPAPERBACK
Binding2010
Publish Date218 mm
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The field of marketing has been changing fast over the recent decades. In the current scenario of connected global markets and online marketing, it has become a vibrant and interactive field. This book teaches students how to create customer value, build brand loyalty, and customer communities, in addition to traditional marketing principles, each chapter opens with an ill The field of marketing has been changing fast over the recent decades. In the current scenario of connected global markets and online marketing, it has become a vibrant and interactive field. This book teaches students how to create customer value, build brand... Read More