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Principles of Marketing: A South Asian Perspective

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The field of marketing has been changing fast over the recent decades. In the current scenario of connected global markets and online marketing, it has become a vibrant and interactive field. This book teaches students how to create customer value, build brand loyalty, and customer communities, in addition to traditional marketing principles. Each chapter opens with an illustrative real life example. The authors go on to define the concepts using examples to emphasize significant points. Highlighted points, author comments, and chapter outlines further serve to convey the important lessons in every chapter. Besides the chapter beginning examples, the book also contains a number of real marketing sections that highlight success stories from the Indian subcontinent as well from other places. The book also goes into the quantitative aspects of marketing. The authors place special emphasis on marketing in the Indian subcontinent using extensive examples from countries like India, Sri Lanka, Bangladesh, and Pakistan. There is also an appendix on rural marketing. The book also covers emerging marketing concepts like using online communities, networks, and blogs to establish brand identity and relationships with customers. The text is divided into four parts, Defining Marketing and Marketing Practices, Understanding the Marketplace and Consumers, Designing a Customer-Driven Strategy and Mix, and Extending Marketing. There are three Appendix sections, Marketing Plan, Marketing by Numbers, and Rural Marketing. The book also comes with a learning package that includes a manual and PowerPoint presentations for instructors, PowerPoint presentations for students, and access to Pearson’s MyMarketingLab. Salient Features An interactive and student-friendly layout with annotated chapter-opening stories and figures, chapter outlines, explanatory author comments, and high-quality images facilitates understanding and eases learning Chapter-opening vignettes and real marketing boxes provide insights into real marketing practices in the Indian subcontinent and in the global context Coverage of new developments and topics such as sustainable marketing, blogs, and online communities and networks to explain how today’s marketers can make the brand a meaningful part of consumers’ lives Emphasis on the quantitative aspects of marketingthrough end-of-chapter exercises and Appendix 2: Marketing by the Numbers Insights into markets and marketing in the Indian subcontinent, including examples and cases from India, Pakistan, Bangladesh, and Sri Lanka, and an appendix on rural marketing A valuable learning package comprising the instructor’s manual, instructor’s PowerPoints, students’ PowerPoints, and mymarketinglab

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The field of marketing has been changing fast over the recent decades. In the current scenario of connected global markets and online marketing, it has become a vibrant and interactive field. This book teaches students how to create customer value, build brand loyalty, and customer communities, in addition to traditional marketing principles. Each chapter opens with an illustrative real life example. The authors go on to define the concepts using examples to emphasize significant points. Highlighted points, author comments, and chapter outlines further serve to convey the important lessons in every chapter. Besides the chapter beginning examples, the book also contains a number of real marketing sections that highlight success stories from the Indian subcontinent as well from other places. The book also goes into the quantitative aspects of marketing. The authors place special emphasis on marketing in the Indian subcontinent using extensive examples from countries like India, Sri Lanka, Bangladesh, and Pakistan. There is also an appendix on rural marketing. The book also covers emerging marketing concepts like using online communities, networks, and blogs to establish brand identity and relationships with customers. The text is divided into four parts, Defining Marketing and Marketing Practices, Understanding the Marketplace and Consumers, Designing a Customer-Driven Strategy and Mix, and Extending Marketing. There are three Appendix sections, Marketing Plan, Marketing by Numbers, and Rural Marketing. The book also comes with a learning package that includes a manual and PowerPoint presentations for instructors, PowerPoint presentations for students, and access to Pearson’s MyMarketingLab. Salient Features An interactive and student-friendly layout with annotated chapter-opening stories and figures, chapter outlines, explanatory author comments, and high-quality images facilitates understanding and eases learning Chapter-opening vignettes and real marketing boxes provide insights into real marketing practices in the Indian subcontinent and in the global context Coverage of new developments and topics such as sustainable marketing, blogs, and online communities and networks to explain how today’s marketers can make the brand a meaningful part of consumers’ lives Emphasis on the quantitative aspects of marketingthrough end-of-chapter exercises and Appendix 2: Marketing by the Numbers Insights into markets and marketing in the Indian subcontinent, including examples and cases from India, Pakistan, Bangladesh, and Sri Lanka, and an appendix on rural marketing A valuable learning package comprising the instructor’s manual, instructor’s PowerPoints, students’ PowerPoints, and mymarketinglab
Additional Information
Title Principles of Marketing: A South Asian Perspective Height
Philip Kotler Width
ISBN-13 9788131731017 Binding Paperback
ISBN-10 8131731014 Spine Width
Publisher Prentice Hall Pages 132
Edition 13 ed Availability Out Of Stock

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