Principles of Marketing: A South Asian Perspective

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Principles of Marketing: A South Asian Perspective

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Highlights

  • 620

    Pages
  • 9788131731017

    ISBN
  • 29 mm

    Width
  • 275 mm

    Height
  • 1321 gram

    Weight
  • 13

    Edition
  • PAPERBACK

    Binding
  • 2010

    Publish Date
  • 218 mm

    Spine Width

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    Description

    The field of marketing has been changing fast over the recent decades. In the current scenario of connected global markets and online marketing, it has become a vibrant and interactive field. This book teaches students how to create customer value, build brand loyalty, and customer communities, in addition to traditional marketing principles, each chapter opens with an ill The field of marketing has been changing fast over the recent decades. In the current scenario of connected global markets and online marketing, it has become a vibrant and interactive field. This book teaches students how to create customer value, build brand...  Read More

    About the Author

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    Philip Kotler

    Professor Kotlers book, Marketing Management, is the worlds most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
    Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
    Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
    He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
    He is the father of Marketing Management.
    (Wikipedia)

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