Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third eTable of Contents: Part I: Internet marketing fundamentals 1. Introduction to Internet marketing 2. The Internet micro-environment 3. The Internet macro-environment Part II: Internet strategy development 4. Internet marketing strategy 5. The Internet marketing mix 6.
| Additional Information | |||
|---|---|---|---|
| Title | Internet Marketing: Strategy, Implementation and Practice, 3e | Height | 24.8 |
| Author | Chaffey | Width | 18.2 |
| ISBN-13 | 9788131725191 | Binding | Paperback |
| ISBN-10 | #8131725197 | Spine Width | |
| Publisher | Financial Times / Imprint Of Pearson | Pages | 584 |
| Edition | Availability | Out Of Stock | |
