This best-selling text for introductory apparel design courses gives students a close look at the fashion industry from the professional designers viewpoint. The book is known for its clear and comprehensive coverage and its excellent illustrations. Each chapter links stylishly updated visual images with relevant concepts. Coverage of the role of computers and digital technology are integrated into every phase of the design and production of apparel. NEW - Updated information throughout Includes descriptions of fashion categories resources and fashion companies. NEW - Focus on youthful fashions Features the grunge look. NEW - Expanded coverage of swimwear. Up-to-date information on the use of technology in the industry Relates to both product development and fashion design. Student-friendly writing style Includes chapter introductions that summarize content. Fashionable, current illustrations and photographs throughout Features a variety of product lines and a diverse representation of fashion professionals. Historical perspectives Extend through the 1990s. Coverage of the globalization of the apparel industry. Discussion of the consolidation of retail outlets. Chapter-end discussion questions and problems. This best-selling text for introductory apparel design courses gives students a close look at the fashion industry from the professional designers viewpoint. The book is known for its clear and comprehensive coverage and its excellent illustrations. Each chapter links stylishly updated visual images with relevant concepts. Coverage of the role of computers and digital technology are integrated into every phase of the design and production of apparel. NEW - Updated information throughout Includes descriptions of fashion categories resources and fashion companies. NEW - Focus on youthful fashions Features the grunge look. NEW - Expanded coverage of swimwear. Up-to-date information on the use of technology in the industry Relates to both product development and fashion design. Student-friendly writing style Includes chapter introductions that summarize content. Fashionable, current illustrations and photographs throughout Features a variety of product lines and a diverse representation of fashion professionals. Historical perspectives Extend through the 1990s. Coverage of the globalization of the apparel industry. Discussion of the consolidation of retail outlets. Chapter-end discussion questions and problems. This best-selling text for introductory apparel design courses gives students a close look at the fashion industry from the professional designers viewpoint. The book is known for its clear and comprehensive coverage and its excellent illustrations. Each chapter links stylishly updated visual images with relevant concepts. Coverage of the role of computers and digital technology are integrated into every phase of the design and production of apparel. NEW - Updated information throughout Includes descriptions of fashion categories resources and fashion companies. NEW - Focus on youthful fashions Features the grunge look. NEW - Expanded coverage of swimwear. Up-to-date information on the use of technology in the industry Relates to both product development and fashion design. Student-friendly writing style Includes chapter introductions that summarize content. Fashionable, current illustrations and photographs throughout Features a variety of product lines and a diverse representation of fashion professionals. Historical perspectives Extend through the 1990s. Coverage of the globalization of the apparel industry. Discussion of the consolidation of retail outlets. Chapter-end discussion questions and problems. Table of Contents: THE BUSINESS OF DESIGN. The Apparel Manufacturer. What Does a Designer Do? Sources of Inspiration. Designing a Successful Garment. Organizing of a Line. MATERIALS. Fabricating a Line. Kinds of Trims and Their Uses. SPECIALITY DESIGN CATEGORIES. Childrens Wear. Mens Wear. APPAREL CATEGORIES. Tops and Coats. Skirts. Dresses. Sportswear and Pants.