Marketing Management

7 Million + Happy Customers

100% Original Products

32 Points Quality Check

Marketing Management

For every 100 Spent,
You earn 1 Bookchor Coins



  • 768

  • 9788131702000

  • 14 mm

  • 21 mm

  • 1 gram

  • 1E


  • 2006

    Publish Date

Check Delivery

Enter pincode for exact delivery dates / charges and to know if express delivery is available

    Bookchor Assured

    100% Genuine books.

    The books that you get are completely genuine. The genuinity of the publication and authenticity of the books are individually checked. You will never receive a pirated product.

    Maximum Quality assured

    New books are crisp and fresh just like the ones that you handpick from the physical stores. You will not find a single smudge or scratch even though the book travels all over India for delivery. Even second hand books retain their highest quality.

    Get what you see.

    We take great care in delivering you the perfect book that you see on the website. Book cover, number of pages and book dimensions are exactly the same as mentioned in the book description . For used books we categorize them into ‘Almost New’, ‘Good, and ‘Readable’ - even the ‘readable’ books are of high quality.

    Honest discounts.

    We do not offer discounts just to attract you. The prices of the books are not falsely hiked to lure you into the greed of discounts. We offer flat discounts on MRP. The discount sales run throughout the year.


    This Worldwide Best-selling Book Highlights The Most Recent Trends And Developments In Global Marketing-with An Emphasis On The Importance Of Teamwork Between Marketing And All The Other Functions Of The Business. It Introduces New Perspectives In Successful Strategic Market Planning, And Presents Additional Company Examples Of Creative, Market-focused, And Customer-driven Action. Coverage Includes A Focus On Customer Relationship Management, Partner Relationship Management, The Internet And Its Effects And Uses, Brand Building And Brand Asset Management, Alternative Go-to-market Channels, And Marketing Around The Globe. Chapter Topics Discuss Building Customer Satisfaction, Market-oriented Strategic Planning, Analyzing Consumer Markets And Buyer Behavior, Dealing With...  Read More

    About the Author

    Add authors to get new release updates, plus improved recommendations.

    Philip Kotler, Kevin keller, Abraham Koshy , Mithileshwar jha