Weekend  Sale
Buy Marketing Management by Philip Kotler, Kevin keller, Abraham Koshy , Mithileshwar jha online in india - Bookchor | 9788131702000

Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, CDs, workbooks).

Marketing Management

Author:

Availability: Out Of Stock

This Worldwide Best-selling Book Highlights The Most Recent Trends And Developments In Global Marketing-with An Emphasis On The Importance Of Teamwork Between Marketing And All The Other Functions Of The Business. It Introduces New Perspectives In Successful Strategic Market Planning, And Presents Additional Company Examples Of Creative, Market-focused, And Customer-driven Action. Coverage Includes A Focus On Customer Relationship Management, Partner Relationship Management, The Internet And Its Effects And Uses, Brand Building And Brand Asset Management, Alternative Go-to-market Channels, And Marketing Around The Globe. Chapter Topics Discuss Building Customer Satisfaction, Market-oriented Strategic Planning, Analyzing Consumer Markets And Buyer Behavior, Dealing With The Competition, Designing Pricing Strategies And Programs, And Managing The Sales Force.

Condition Chart?

This book is out of stock

Seller: BookChor
Dispatch Time : 1-3 working days
This Worldwide Best-selling Book Highlights The Most Recent Trends And Developments In Global Marketing-with An Emphasis On The Importance Of Teamwork Between Marketing And All The Other Functions Of The Business. It Introduces New Perspectives In Successful Strategic Market Planning, And Presents Additional Company Examples Of Creative, Market-focused, And Customer-driven Action. Coverage Includes A Focus On Customer Relationship Management, Partner Relationship Management, The Internet And Its Effects And Uses, Brand Building And Brand Asset Management, Alternative Go-to-market Channels, And Marketing Around The Globe. Chapter Topics Discuss Building Customer Satisfaction, Market-oriented Strategic Planning, Analyzing Consumer Markets And Buyer Behavior, Dealing With The Competition, Designing Pricing Strategies And Programs, And Managing The Sales Force.
Additional Information
Title Marketing Management Height 21 mm
Philip Kotler, Kevin keller, Abraham Koshy , Mithileshwar jha Width 14 mm
ISBN-13 9788131702000 Binding PAPERBACK
ISBN-10 8131702000 Spine Width
Publisher Pearson Education Pages 768
Edition 1E Availability Out Of Stock

Goodreads reviews

Recommended

Free shipping

On order over ₹599
 

Replacement

15 days easy replacement
 

9050-111218

Customer care available