Storytelling In Organizations: Why Storytelling Is Transforming 21st Century Organizations And Management

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Storytelling In Organizations: Why Storytelling Is Transforming 21st Century Organizations And Management

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Highlights

  • 9788131207154

    ISBN
  • PAPERBACK

    Binding
  • 2007

    Publish Date

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    Description

    Key Features Brings together well-known thought leaders on the importance of narrative and storytelling for organizational success The books easy to read, engaging style of storytelling makes you feel part of the conversation Only book that includes personal stories and perspectives from Larry Prusak and John Seely Brown Description This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful...  Read More

    About the Author

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    John Seely Brown

    Im a visiting scholar at USC and the independent co-chairman of the Deloitte Center for the Edge.

    In a previous life, I was the Chief Scientist of Xerox Corporation and the director of its Palo Alto Research Center (PARC). I was deeply involved in the management of radical innovation and in the formation of corporate strategy and strategic positioning of Xerox as The Document Company.

    Today, Im Chief of Confusion, helping people ask the right questions, trying to make a difference through my work- speaking, writing, teaching.

    Ive also received a few honorary degrees along the way, and in 2004 I was inducted into the Industry Hall of Fame; I was elected to the American Academy of Arts and Sciences in 2009.