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192
Pages9788130907765
ISBN13 mm
Width19 mm
Height1 gram
Weight1
EditionPAPERBACK
Binding2009
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GREAT BRAND STORIES Great Brand Stories is a series that sets out to tell the inspiring stories of some of today s top brands. Edited by brand expert John Simmons, the books focus on brands that have not only reaped huge profits for their owners, but also established themselves as icons of contemporary society. America is more than just a country-it s the biggest brand the world has ever known. That s the argument of this provocative new book. Launched, managed and advertised alike a global brand since the declaration of independence, America has deliberately marketed itself, its culture and... Read More