America (The Mother Of All Brands)

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America (The Mother Of All Brands)

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Highlights

  • 192

    Pages
  • 9788130907765

    ISBN
  • 13 mm

    Width
  • 19 mm

    Height
  • 1 gram

    Weight
  • 1

    Edition
  • PAPERBACK

    Binding
  • 2009

    Publish Date

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    Description

    GREAT BRAND STORIES Great Brand Stories is a series that sets out to tell the inspiring stories of some of today s top brands. Edited by brand expert John Simmons, the books focus on brands that have not only reaped huge profits for their owners, but also established themselves as icons of contemporary society. America is more than just a country-it s the biggest brand the world has ever known. That s the argument of this provocative new book. Launched, managed and advertised alike a global brand since the declaration of independence, America has deliberately marketed itself, its culture and...  Read More

    About the Author

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    Simon Anholt