Brand Valued: How socially valued brands hold the key to a sustainable future and business success

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Brand Valued: How socially valued brands hold the key to a sustainable future and business success

₹ 399

₹ 499 20% OFF You save ₹100
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Highlights

  • 314

    Pages
  • 9788126536214

    ISBN
  • 15 mm

    Width
  • 23 mm

    Height
  • 603 gram

    Weight
  • PAPERBACK

    Binding
  • 29 MAY 2012

    Publish Date

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    Description

    New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent green campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock...  Read More

    About the Author

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    Guy Champniss

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