Explains the future of marketing-and why most marketers are stuck in the past: The new model for marketing treats customers not as mere consumers, but as complex, multi- dimensional human beings who are active, anxious, and creative. Marketing 3.0 addresses the complexity of the human spirit. The best companies right now, such as S.C. Johnson, are creating products, services, and company cultures that lead, inspire, and reflect the values of their customers.
| Additional Information | |||
|---|---|---|---|
| Title | Marketing 3. 0 | Height | 24 mm |
| Author | Philip Kotler | Width | 16 mm |
| ISBN-13 | 9788126526192 | Binding | PAPERBACK |
| ISBN-10 | #812652619X | Spine Width | |
| Publisher | Wiley India Pvt Ltd | Pages | |
| Edition | Availability | Out Of Stock | |
