|Title||Marketing Management, 12E||Height||0 mm|
|Author||Cram101 Textbook Reviews||Width||20 mm|
|Edition||12||Availability||Out Of Stock|
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, CDs, workbooks).
Marketing Management, 12E
Author: Cram101 Textbook Reviews
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. Paperback , 12th Edition , 729 pages Published January 1st 2005 by Prentice Hall of India (first published December 1st 1987)