Marketing

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Marketing Management, 12E

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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. Paperback , 12th Edition , 729 pages Published January 1st 2005 by Prentice Hall of India (first published December 1st 1987)

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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. Paperback , 12th Edition , 729 pages Published January 1st 2005 by Prentice Hall of India (first published December 1st 1987)
Additional Information
Title Marketing Management, 12E Height 0.9
Philip Kotler, Kevin Lane Keller Width 20.6
ISBN-13 9788120327993 Binding Paperback
ISBN-10 8120327993 Spine Width
Publisher Cram101 Pages 729
Edition 12 Availability Out Of Stock

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