Marketing Management, 12E

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Marketing Management, 12E

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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. Paperback , 12th Edition , 729 pages Published January 1st 2005 by Prentice Hall of India (first published December 1st 1987)

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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. Paperback , 12th Edition , 729 pages Published January 1st 2005 by Prentice Hall of India (first published December 1st 1987)
Additional Information
Title Marketing Management, 12E Height 0.9
Cram101 Textbook Reviews Width 20.6
ISBN-13 9788120327993 Binding Paperback
ISBN-10 #8120327993 Spine Width
Publisher Cram101 Pages 160
Edition 2010 Availability Out Of Stock

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