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22 Immutable Laws of Branding

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22 Immutable Laws of Branding

₹ 327

₹ 399 18% OFF You save ₹72
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Highlights

  • ENGLISH

    Language
  • 272

    Pages
  • 9781861976055

    ISBN
  • 140 gram

    Weight
  • PAPERBACK

    Binding
  • 6 OCTOBER 2009

    Publish Date

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    Description

    The only way to stand out in todays -- and tomorrows -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbucks, Xerox, and Kleenex, and youre thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on br The only way to stand out in todays -- and tomorrows -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbucks, Xerox, and Kleenex, and youre thinking brands in the...  Read More

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    Al Ries and Laura Ries

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    ₹ 327

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