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ENGLISH
Language400
Pages9781849830409
ISBN2 mm
Width13 mm
Height263 gram
WeightPAPERBACK
Binding29 APRIL 2010
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As Industries Turn Increasingly Hostile, It Is Clear That Strong Brand-building Skills Are Needed To Survive And Prosper. In David Aakers Pathbreaking Book, Managing Brand Equity, Managers Discovered The Value Of A Brand As A Strategic Asset And A Companys Primary Source Of Competitive Advantage. Now, In This Compelling New Work, Aaker Uses Real Brand-building Cases From As Industries Turn Increasingly Hostile, It Is Clear That Strong Brand-building Skills Are Needed To Survive And Prosper. In David Aakers Pathbreaking Book, Managing Brand Equity, Managers Discovered The Value Of A Brand As A Strategic Asset And A Companys Primary Source Of... Read More