Emotion By Design: Creative Leadership Lessons From A Life At Nike

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Emotion By Design: Creative Leadership Lessons From A Life At Nike

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  • 279

  • 9781847943552


  • 2022

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    Nike's Former Chief Marketing Officer Reveals How To Unlock The Creativity Of Any Teamrnrn'A Brand Isn't A Logo, It's A Story. In This Guidebook-plus-memoir, Greg Hoffman Helps Us See How A Commitment To Our Creative Practice Can Make Any Story Better' Seth Godinrn__rnrnCreativity. It's The Rocket-fuel That Powers The Planet's Coolest Brand, Ensuring That Nike's Campaigns Connect With The Deepest Emotions Of Customers Around The World.rnrnCreativity. It's The Downfall Of Countless Companies Every Year - Its Absence Leading To Tired Ideas, Predictable Branding, Bored Customers.rnrnCreativity. It's A Skill That Can Be Learnt, Just Like Any Other.rnrnJoin Greg Hoffman, Nike's Former...  Read More

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    Hoffman, Greg