All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

₹ 491

₹ 599 18% OFF You save ₹108
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Highlights

  • ENGLISH

    Language
  • 240

    Pages
  • 9781591845331

    ISBN
  • 1 mm

    Width
  • 12 mm

    Height
  • 159 gram

    Weight
  • PAPERBACK

    Binding
  • 24 APRIL 2012

    Publish Date

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    Description

    Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it...  Read More

    About the Author

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    Seth Godin

    Seth Godin is a bestselling author, entrepreneur and agent of change.

    Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

    Seth was founder and CEO of Yoyodyne, the industrys leading interactive direct marketing company, which Yahoo! acquired in late 1998.

    He holds an MBA from Stanford, and was called the Ultimate Entrepreneur for the Information Age by Business Week.

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    ₹ 491

    ₹ 59918% OFF