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ENGLISH
Language217
Pages9781422189887
ISBN129 mm
Width198 mm
Height345 gram
WeightPAPERBACK
Binding12 MARCH 2013
Publish Date12 mm
Spine WidthThe books that you get are completely genuine. The genuinity of the publication and authenticity of the books are individually checked. You will never receive a pirated product.
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NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: * Figure out what business you're really in * Create products that perform the jobs... Read More
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