The $10 Trillion Prize: Captivating the Newly Affluent in China and India

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The $10 Trillion Prize: Captivating the Newly Affluent in China and India

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Highlights

  • ENGLISH

    Language
  • 336

    Pages
  • 9781422187050

    ISBN
  • 2 mm

    Width
  • 16 mm

    Height
  • 544 gram

    Weight
  • HARDCOVER

    Binding
  • 2 OCTOBER 2012

    Publish Date

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    Description

    Meet your new global consumer You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: • There will be nearly one billion middle-class consumers in China and India within the next ten years? • More than 135 million Chinese and Indians Meet your new global consumer You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them...  Read More

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    Silverstein

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    3.9

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