Focusing

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Focusing on Your Customer: Expert Solutions to Everyday Challenges

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Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, youll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. Youll a Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, youll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. Youll also learn to: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction, customer loyalty, employee capability, and company profitability - Build and refine a process for delivering extraordinary value to your customers

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Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, youll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. Youll a Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, youll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. Youll also learn to: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction, customer loyalty, employee capability, and company profitability - Build and refine a process for delivering extraordinary value to your customers
Additional Information
Title Focusing on Your Customer: Expert Solutions to Everyday Challenges Height 191 mm
Harvard Business School Press , Harvard Business School Publishing Manufactured , Harvard Business School Press COR Width 127 mm
ISBN-13 9781422129753 Binding Paperback
ISBN-10 #1422129756 Spine Width 10 mm
Publisher Harvard Business School Press Pages 90
Edition Availability Out Of Stock

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