Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

  • Author : Shenkar
  • Binding : Hardcover

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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

  • Author : Shenkar
  • Binding : Hardcover

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Highlights

  • ENGLISH

    Language
  • 9781422126738

    ISBN
  • 1 mm

    Width
  • 15 mm

    Height
  • 381 gram

    Weight
  • HARDCOVER

    Binding
  • 15 JUNE 2010

    Publish Date

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    Description

    In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed co In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs...  Read More

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    Shenkar

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