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Advertising And Promotion

Name: Advertising And Promotion
Brand: McGraw Hill audio
SKU: 9781259026850
Author: Belch
ISBN: 9781259026850

Author : Belch
Binding : Paperback

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Advertising And Promotion

Advertising And Promotion

Author : Belch
Binding : Paperback

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Highlights

ENGLISH
Language
1064
Pages
9781259026850
ISBN
180 mm
Width
240 mm
Height
2270 gram
Weight
9TH
Edition
PAPERBACK
Binding
1 MAY 2013
Publish Date
40 mm
Spine Width

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Description

As The First Definitive Text To Reflect The Shift From The Conventional Methods Of Advertising To The More Widely Recognized Approach Of Implementing An Integrated Marketing Communications (IMC) Strategy, This New Special Indian Edition Of Advertising And Promotion Continues To Provide The Most Comprehensive And Current Knowledge For Teaching The Subject From An IMC Perspective. Built Around An Integrated Marketing Communications Planning Model, It Recognizes The Importance Of Coordinating All Elements Of The Promotional Mix To Develop And Implement An Effective Communications Program.