Advertising And Promotion

  • Author : Belch
  • Binding : Paperback

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Advertising And Promotion

  • Author : Belch
  • Binding : Paperback

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  • 1064

  • 9781259026850

  • 180 mm

  • 240 mm

  • 2270 gram

  • 9TH


  • 1 MAY 2013

    Publish Date
  • 40 mm

    Spine Width

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    As The First Definitive Text To Reflect The Shift From The Conventional Methods Of Advertising To The More Widely Recognized Approach Of Implementing An Integrated Marketing Communications (IMC) Strategy, This New Special Indian Edition Of Advertising And Promotion Continues To Provide The Most Comprehensive And Current Knowledge For Teaching The Subject From An IMC Perspective. Built Around An Integrated Marketing Communications Planning Model, It Recognizes The Importance Of Coordinating All Elements Of The Promotional Mix To Develop And Implement An Effective Communications Program.

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