One million new users per month. Twenty-three check-ins per second. Millions of peoplein every city, in every country, on every continent, and even from the Space Stationare vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Table of Contents: CHAPTER 1 Connect Your Brand CHAPTER 2 Connection Superstars CHAPTER 3 Harness New Fans CHAPTER 4 Newbie Ringleaders CHAPTER 5 Engage Your Followers CHAPTER 6 Superusers CHAPTER 7 Create Rewards CHAPTER 8 Super Mayors CHAPTER 9 Knock Out the Competition CHAPTER 10 Swarm Masters CHAPTER 11 Incentivize Your Customers CHAPTER 12 Local Heroes CHAPTER 13 Never Stop Entertaining CHAPTER 14 Crunked Kings