Imagination

Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, CDs, workbooks).

Nonfiction

Imagination Works

Author:

Availability: In Stock

Change is the only constant. Learn to be a change-maker.In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.

Condition Chart?

To get best offers, download Bookchor App

Download App now

Seller: BookChor
Dispatch Time : 1-3 working days
Change is the only constant. Learn to be a change-maker.In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.
Additional Information
Title Imagination Works Height 15.3cm
Beth Comstock Width 3cm
ISBN-13 9780753545720 Binding Paperback
ISBN-10 0753545721 Spine Width
Publisher Virgin Books Pages 320
Edition Imagine It Forward: Courage, Creativity, and the Availability In Stock

Goodreads reviews

Free shipping

On order over ₹399
 

Replacement

15 days easy replacement
 

0124-4561150

Customer care available