This critical study highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckhams image rights. As Richard Haynes demonstrates, the media industry exploits copyright and trademarks in new and seemingly boundless ways, whether its the block This critical study highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckhams image rights. As Richard Haynes demonstrates, the media industry exploits copyright and trademarks in new and seemingly boundless ways, whether its the blockbuster movie Harry Potter or the successful childrens television program Bob the Builder. The book focuses on: ? The underlying importance of intellectual property rights to the media industry ? The impact of digitalization on the protection of copyright ? The response of the music industry to digital distribution and copyright piracy ? The emergence of celebrity image rights ? Issues of copyright and the Internet