Additional Information | |||
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Title | Kotler on Marketing | Height | 15.3 |
Author | Philip Kotler | Width | 2 |
ISBN-13 | 9780684860473 | Binding | Paperback |
ISBN-10 | #0684860473 | Spine Width | |
Publisher | Simon & Schuster | Pages | 272 |
Edition | Availability | In Stock |


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Kotler on Marketing
Author: Philip Kotler
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers needs and wants to build brand equity to creating loyal and long-term customers. Paperback , 255 pages Published December 30th 2000 by Free Press (first published 1999)