State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers needs and wants to build brand equity to creating loyal and long-term customers. Paperback , 255 pages Published December 30th 2000 by Free Press (first published 1999)
| Additional Information | |||
|---|---|---|---|
| Title | Kotler on Marketing | Height | 15.3 |
| Author | Philip Kotler | Width | 2 |
| ISBN-13 | 9780684860473 | Binding | Paperback |
| ISBN-10 | #0684860473 | Spine Width | |
| Publisher | Simon & Schuster | Pages | 272 |
| Edition | Availability | In Stock | |
