State-of-the-art Guide To Marketing Strategies And Tactics. Kotler Has Combined The Expertise Of His Textbooks And World Renowned Seminars Into This Practical All-in-one Book, Covering All Area From Assessing Customers Needs And Wants To Build Brand Equity To Creating Loyal And Long-term Customers. Paperback , 255 Pages Published December 30th 2000 By Free Press (first Published 1999)