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Kotler on Marketing

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State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers needs and wants to build brand equity to creating loyal and long-term customers. Paperback , 255 pages Published December 30th 2000 by Free Press (first published 1999)

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State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers needs and wants to build brand equity to creating loyal and long-term customers. Paperback , 255 pages Published December 30th 2000 by Free Press (first published 1999)
Additional Information
Title Kotler on Marketing Height 15.3
Philip Kotler Width 2
ISBN-13 9780684860473 Binding Paperback
ISBN-10 #0684860473 Spine Width
Publisher Simon & Schuster Pages 272
Edition Availability In Stock

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