Description
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. Paperback , 240 pages Published February 1st 2013 by Portfolio Penguin (first published November 1st 2011)
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. Paperback , 240 pages Published February 1st 2013 by Portfolio Penguin (first published November 1st 2011)