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Jugaad 3.0

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Jugaad 3.0

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Highlights

  • ENGLISH

    Language
  • 9780670090839

    ISBN
  • 144 mm

    Width
  • 220 mm

    Height
  • 390 gram

    Weight
  • HARDCOVER

    Binding
  • 22 mm

    Spine Width

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    Description

    This book will prove that every organization's best chance, to survive and become better than ever, lies within itself. Against the decidedly progressive, action-oriented, and above all restless backdrop of disruption, the DNA of established business is starting to realign. It's the beginning of a groundswell that has started to make lean entrepreneurship a core competency within big business. Based on hundreds of interviews, as well as the author's consulting work within companies, Jugaad 3.0 Hacking the Corporation identifies the competencies these corporate hackers possess. It also offers a spectrum of carefully crafted archetypes to help people see themselves in this...  Read More

    About the Author

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    Simone Ahuja

    Simone Ahuja is the founder and principal of Blood Orange, a marketing and strategy consultancy with expertise in innovation and emerging markets. She regularly presents and consults to Fortune 500 companies across sectors, and contributes to a Harvard Business Review blog.