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What You See Is What You Get: My Autobiography

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An incredibly successful entrepreneur and the Trump on the UK version of The Apprentice shares his rags-to-riches story Born in 1947 and brought up on a council estate, as a kid Alan Sugar watched his dad struggle to support the family, never knowing from one week to the next if hed have a job. It had a huge impact on him, fueling a drive to succeed that was to earn hi An incredibly successful entrepreneur and the Trump on the UK version of The Apprentice shares his rags-to-riches story Born in 1947 and brought up on a council estate, as a kid Alan Sugar watched his dad struggle to support the family, never knowing from one week to the next if hed have a job. It had a huge impact on him, fueling a drive to succeed that was to earn him a sizeable personal fortune. Here he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at 19; from Amstrads groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice —including how he is responsible for Piers Morgan winning the U.S version—and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny, and sometimes controversial.

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An incredibly successful entrepreneur and the Trump on the UK version of The Apprentice shares his rags-to-riches story Born in 1947 and brought up on a council estate, as a kid Alan Sugar watched his dad struggle to support the family, never knowing from one week to the next if hed have a job. It had a huge impact on him, fueling a drive to succeed that was to earn hi An incredibly successful entrepreneur and the Trump on the UK version of The Apprentice shares his rags-to-riches story Born in 1947 and brought up on a council estate, as a kid Alan Sugar watched his dad struggle to support the family, never knowing from one week to the next if hed have a job. It had a huge impact on him, fueling a drive to succeed that was to earn him a sizeable personal fortune. Here he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at 19; from Amstrads groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice —including how he is responsible for Piers Morgan winning the U.S version—and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny, and sometimes controversial.
Additional Information
Title What You See Is What You Get: My Autobiography Height 12.7
Alan Sugar Width 4.3
ISBN-13 9780330520478 Binding Paperback
ISBN-10 0330520474 Spine Width
Publisher Pan Macmillan Pages 610
Edition Availability In Stock

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