|Title||Truth About Innovation||Height||14 mm|
|Author||Max McKeown||Width||1 mm|
|Publisher||Financial Times / Imprint Of Pearson||Pages||264|
|Edition||Availability||Out Of Stock|
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, CDs, workbooks).
Truth About Innovation
Author: Max McKeown
The Truth About Innovation transforms todays most important innovation research into 50 proven truths. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage collaboration; co-create with customers; overcome indifference; make ideas into money; thrive on change - and much more. Paperback , 249 pages Published September 1st 2008 by Pearson Education