Truth About Innovation

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Truth About Innovation

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The Truth About Innovation transforms todays most important innovation research into 50 proven truths. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage collaboration; co-create with customers; overcome indifference; make ideas into money; thrive on change - and much more. Paperback , 249 pages Published September 1st 2008 by Pearson Education

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The Truth About Innovation transforms todays most important innovation research into 50 proven truths. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage collaboration; co-create with customers; overcome indifference; make ideas into money; thrive on change - and much more. Paperback , 249 pages Published September 1st 2008 by Pearson Education
Additional Information
Title Truth About Innovation Height 14
Max McKeown Width 1.9
ISBN-13 9780273719120 Binding Paperback
ISBN-10 Spine Width
Publisher Financial Times / Imprint Of Pearson Pages 264
Edition 2010 Availability Out Of Stock

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