The Truth About Innovation transforms todays most important innovation research into 50 proven truths. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage collaboration; co-create with customers; overcome indifference; make ideas into money; thrive on change - and much more. Paperback , 249 pages Published September 1st 2008 by Pearson Education
| Additional Information | |||
|---|---|---|---|
| Title | Truth About Innovation | Height | 14 mm |
| Author | Max McKeown | Width | 1 mm |
| ISBN-13 | 9780273719120 | Binding | PAPERBACK |
| ISBN-10 | Spine Width | ||
| Publisher | Financial Times / Imprint Of Pearson | Pages | 264 |
| Edition | Availability | Out Of Stock | |
