E Business: A Management Perspective

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E Business: A Management Perspective

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  • 496

  • 9780199599202

  • 18 mm

  • 24 mm

  • 698 gram


  • 16 JULY 2010

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    This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It: defines the nature and scope of e-business technologies and the brief history of their development and implementation, reviews the environmental drivers facilitating and constraining the application and growth of e-business technologies evaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvements considers the organisational dimension of e-business implementation within firms, from project...  Read More

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