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ENGLISH
Language684
Pages9780198074120
ISBN3 mm
Width24 mm
Height1024 gram
Weight2
EditionPAPERBACK
Binding5 NOVEMBER 2012
Publish Date35 mm
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The Second Edition Of Advertising Management Has Been Revised To Reflect The Changes In The Business Environment And The Industry Since The First Edition Was Published In 2006. Beginning With An Overview Of Advertising And Sales Promotion Management, The Book Discusses In Detail Brand Building And Advertising Management, The Advertising Agency, And Strategy And Planning Pr The Second Edition Of Advertising Management Has Been Revised To Reflect The Changes In The Business Environment And The Industry Since The First Edition Was Published In 2006. Beginning With An Overview Of Advertising And Sales Promotion Management, The Book Discusses In Detail Brand... Read More