Advertising

Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, CDs, workbooks).

Advertising Management [With CDROM]

Author:

Availability: In Stock

The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning pr The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising. The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises.

To get best offers, download Bookchor App

Download App now

Seller: BookChor
Dispatch Time : 1-3 working days
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning pr The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising. The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises.
Additional Information
Title Advertising Management [With CDROM] Height 24.1
Jaishri Jethwaney Width 3
ISBN-13 9780198074120 Binding Paperback
ISBN-10 #0198074123 Spine Width
Publisher Andromeda Oxford Ltd Pages 684
Edition 2 PAP/CDR Availability In Stock

Goodreads reviews

Free shipping

On order over ₹399
 

Replacement

15 days easy replacement
 

0124-4561150

Customer care available