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Management Information Systems

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The book provides in-depth coverage of the three components of information systems (IS) in a business organization from an Indian perspective. Management Information Systems meets the requirement of MBA students for a comprehensive textbook on the strategic use of information systems (IS) for decision making in organizations. It explores the core concepts of management information systems through managerial applications and supplements them with detailed case studies. Salient Features Explores emerging issues in international marketing such as the role of information technology and global e-marketing Examine the challenges faced by business organizations in international marketing Contains classroom-tested cases from international business organizations Includes examples and case-lets in key areas of international marketing and export promotion Provides chapter-end concept review questions, exercises with critical thinking elements, and classroom and field projects

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The book provides in-depth coverage of the three components of information systems (IS) in a business organization from an Indian perspective. Management Information Systems meets the requirement of MBA students for a comprehensive textbook on the strategic use of information systems (IS) for decision making in organizations. It explores the core concepts of management information systems through managerial applications and supplements them with detailed case studies. Salient Features Explores emerging issues in international marketing such as the role of information technology and global e-marketing Examine the challenges faced by business organizations in international marketing Contains classroom-tested cases from international business organizations Includes examples and case-lets in key areas of international marketing and export promotion Provides chapter-end concept review questions, exercises with critical thinking elements, and classroom and field projects
Additional Information
Title Management Information Systems Height 18.4
Jaiswal Width 2.5
ISBN-13 9780195669855 Binding Paperback
ISBN-10 0195669851 Spine Width
Publisher Not Avail Pages 544
Edition 1st Edition, 2004 Availability Out Of Stock

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