It was always a myth that there is one best way to manage, but it has been a pervasive myth and a damaging one, to both individuals and organizations. The Greeks at least recognized a variety of gods, even if each had his or her favourite. We need a law of requisite variety in management as well as a theory of cultural propriety. The four gods of the title symbolize the very different styles of management and culture to be found in todays organizations. Zeus is the dynamic entrepreneur who rules over companies of the club cluture, characterized by speed of decision and rapid, intuitive communication. Apollo, god of order and bureaucracy, is the patron of the role culture, based not on personalities but on definition of the jobs to be done. Athena, goddess of craftsmen, recognized only expertise as the basis of power and influence: hers is the task culture. Dionysus is the god preferred by artists and professionals within the existential culture, people who owe little or no allegiance to a boss. Under this witty and sparkling allegory, Charles Handy, Britains foremost business guru, makes a serious analysis of the changing patterns of work and business. Gods of Management is a world bestseller which is required reading for managers, business students and everyone who wants to be a survivor on a world of constantly changing organizational culture.