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ENGLISH
Language
160
Pages
9780141016405
ISBN
129 mm
Width
198 mm
Height
123 gram
Weight
PAPERBACK
Binding
27 JANUARY 2005
Publish Date
10 mm
Spine Width
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Youre Either A Purple Cow Or Youre Not. Youre Either Remarkable Or Invisible. Make Your Choice. What Do Apple, Starbucks, Dyson And Pret A Manger Have In Common How Do They Achieve Spectacular Growth, Leaving Behind Former Tried-and-true Brands To Gasp Their Last The Old Checklist Of Ps Used By Marketers - Pricing, Promotion, Publicity - Arent Working Anymore. The Go Youre Either A Purple Cow Or Youre Not. Youre Either Remarkable Or Invisible. Make Your Choice. What Do Apple, Starbucks, Dyson And Pret A Manger Have In Common How Do They Achieve Spectacular Growth, Leaving Behind Former Tried-and-true Brands... Read More
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Seth Godin is a bestselling author, entrepreneur and agent of change.
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the industrys leading interactive direct marketing company, which Yahoo! acquired in late 1998.
He holds an MBA from Stanford, and was called the Ultimate Entrepreneur for the Information Age by Business Week.
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