Global

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Global Business Today

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The success of the first five editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Salient Features Extended discussion of outsourcing of service activities Each chapter incorporates two global EDGE research tasks Appendix on International Trade and the Balance of payments Focuses on managerial implications It makes important theories accessible and interesting to students Incorporates ancillary resources that enliven the text and make it easier to teach.

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The success of the first five editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Salient Features Extended discussion of outsourcing of service activities Each chapter incorporates two global EDGE research tasks Appendix on International Trade and the Balance of payments Focuses on managerial implications It makes important theories accessible and interesting to students Incorporates ancillary resources that enliven the text and make it easier to teach.
Additional Information
Title Global Business Today Height 50.8
Charles W.L. Hill Width 6.1
ISBN-13 9780071332569 Binding Paperback
ISBN-10 1259001962 Spine Width
Publisher Amer Media Intl - McGraw Hill audio Pages
Edition 6thEdition Availability Out Of Stock

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