Discusses what marketing is and aims to prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills.
| Additional Information | |||
|---|---|---|---|
| Title | Marketing | Height | 276 mm |
| Author | William O Bearden , Raymond W LaForge , Thomas N Ingram , William Bearden | Width | 220 mm |
| ISBN-13 | 9780071108119 | Binding | PAPERBACK |
| ISBN-10 | #0071108114 | Spine Width | 17 mm |
| Publisher | McGraw-Hill Higher Education | Pages | |
| Edition | 5 | Availability | Out Of Stock |
