Additional Information | |||
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Title | Marketing | Height | 276 mm |
Author | William O Bearden , Raymond W LaForge , Thomas N Ingram , William Bearden | Width | 220 mm |
ISBN-13 | 9780071108119 | Binding | PAPERBACK |
ISBN-10 | #0071108114 | Spine Width | 17 mm |
Publisher | McGraw-Hill Higher Education | Pages | |
Edition | 5 | Availability | Out Of Stock |


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Marketing
Author: William O Bearden , Raymond W LaForge , Thomas N Ingram , William Bearden
Discusses what marketing is and aims to prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills.