Marketing (SIE)

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Marketing (SIE)

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Highlights

  • 848

    Pages
  • 9780070667112

    ISBN
  • 18 mm

    Width
  • 23 mm

    Height
  • 500 gram

    Weight
  • 1

    Edition
  • PAPERBACK

    Binding
  • 8 JUNE 2009

    Publish Date

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    Description

    Key Features:This is the first text published since the AMA introduced its new value-based definition of the word Marketing, making it the most modern and forward thinking of all principles of marketing offerings. The motto, Marketing Creates Value permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics. Feature Highlights? This is the first new principles of marketing text written from the ground up using the AMA?s new definition of marketing, making it the most current text on the market.? The Main themes of the text include, Value, Services, Global Marketing, Ethics and...  Read More

    About the Author

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    Waman Jawadekar