International Marketing

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International Marketing

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Highlights

  • 920

    Pages
  • 9780070666993

    ISBN
  • 8 mm

    Width
  • 47 mm

    Height
  • 1202 gram

    Weight
  • 13

    Edition
  • PAPERBACK

    Binding
  • 16 APRIL 2008

    Publish Date

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    Description

    This pioneering text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. It helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. Indian examples and cases have been included to make the book more useful to the MBA students of India. These are on outbound investment and global brands by Indian companies like Ranbaxy, Tata Tea, Wipro, Bharat Forge, Sundaram...  Read More

    About the Author

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    Philip Cateora