usiness Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. Managerial decision making is the underlying theme. The structure of the text encourages and supports completion of an in-depth business research project during the semester. Key Features: Focus on interpretation of data Emphasis on qualitative res usiness Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. Managerial decision making is the underlying theme. The structure of the text encourages and supports completion of an in-depth business research project during the semester. Key Features: Focus on interpretation of data Emphasis on qualitative research Updated coverage of data mining. End-of-chapter case studies In-text Snapshot boxes About the Author: Donald Cooper Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Coopers Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty. Pamela Schindler Professor of Management at Wittenberg University, is an educator and businesswoman. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, Schindler specializes in teaching marketing management, creative advertising, and supervising students on applied management projects. Serving as Director of Wittenbergs Center for Applied Management, she coordinates the Small Business Institute (SBI) program, winner of the 1996 N