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ENGLISH
Language655
Pages9780070495098
ISBN19 mm
Width4 mm
Height249 gram
Weight3RD
EditionPAPERBACK
Binding31 AUGUST 1997
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Marketing Strategy, 7/e Is A Focused, Succinct Text Which Can Be Used On Its Own Or Packaged With A Case Book. It Covers The Concepts And Theories Of Creating And Implementing A Marketing Strategy And Offers A Focus On The Strategic Planning Process And Marketings Cross/inter-functional Relationships. This Text Distinguishes Itself From Competitors By Maintaining A Stro Marketing Strategy, 7/e Is A Focused, Succinct Text Which Can Be Used On Its Own Or Packaged With A Case Book