Additional Information | |||
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Title | Complete Reference Solaris 9 | Height | 4.4 |
Author | Orville C. Walker Jr. | Width | 19 |
ISBN-13 | 9780070495098 | Binding | Paperback |
ISBN-10 | 0070495092 | Spine Width | |
Publisher | Tata McGraw Hill | Pages | |
Edition | Availability | Out Of Stock |

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Complete Reference Solaris 9
Author: Orville C. Walker Jr.
Marketing Strategy, 7/e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a stro Marketing Strategy, 7/e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.