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Business Research Methodology (With CD)

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The book is designed to contain a judicious blend of the theory and practice of business research and understanding and applications of statistical methodology. It is written in simple language with lucid presentations and reader-friendly illustrations especially in use of statistical packages for statistical analysis. The book should be self-sufficient for MBA students to understand and apply the research methods for carrying out complete research projects from concepts to conclusions and finally report witting. Salient Features  The book focuses on research conducted in Business environment drawing examples from Indian business environment and day to day life. More than 400 indicative research topics Use of PERT,CPM and Simulation Use of Excel and SPSS.

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The book is designed to contain a judicious blend of the theory and practice of business research and understanding and applications of statistical methodology. It is written in simple language with lucid presentations and reader-friendly illustrations especially in use of statistical packages for statistical analysis. The book should be self-sufficient for MBA students to understand and apply the research methods for carrying out complete research projects from concepts to conclusions and finally report witting. Salient Features  The book focuses on research conducted in Business environment drawing examples from Indian business environment and day to day life. More than 400 indicative research topics Use of PERT,CPM and Simulation Use of Excel and SPSS.
Additional Information
Title Business Research Methodology (With CD) Height 46.9
Martin D. Davis Width 6.3
ISBN-13 9780070159105 Binding Hardcover
ISBN-10 0070159106 Spine Width
Publisher McGraw Hill Text Pages 210
Edition Availability Out Of Stock

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