|Title||Retailing Franchising||Height||47 mm|
|Author||Manish Sidhpuria||Width||2 mm|
|Publisher||Amer Media Intl - McGraw Hill audio||Pages||188|
|Edition||1||Availability||Out Of Stock|
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Author: Manish Sidhpuria
This book is an attempt to throw some light on the intricacies of franchising as a strategy adopted by franchisors to grow and also as a business model from the perspective of a potential entrepreneur who wants to enter the business arena through the franchise route. The book is divided into four parts: Part I: Provides and overview of franchising as a concept, its evolution and also as a strategy adopted by franchisers to expand geographically. Part II: Discusses the development of a franchise system from the perspective of a franchisor who wants to pursue growth through the franchising route. Part III: Takes a holistic view on managing a franchise system. It deals with the financial aspects of managing a franchise from a perspective of a franchisee. Part IV: Six Case studies largely from an Indian context have been provided to enrich the learning experience.Table of Contents: Part One: Basics Of Franchising 1. Retail Franchising: An Overview 2. Franchising as Strategy Part Two: Developing And Evaluating A Franchise System 3. Preparing for Franchising 4. Investigating and Evaluating a Franchise Part Three: Developing And Evaluating A Franchise System 5. Financial Aspects of a Franchise 6. Legal Aspects of Franchising 7. Managing the Franchise Relationships Part Four: Case Studies 8. Case Studies