Additional Information | |||
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Title | Retailing Franchising | Height | 47 mm |
Author | Manish Sidhpuria | Width | 2 mm |
ISBN-13 | 9780070145030 | Binding | PAPERBACK |
ISBN-10 | #0070145032 | Spine Width | |
Publisher | Amer Media Intl - McGraw Hill audio | Pages | 188 |
Edition | 1 | Availability | Out Of Stock |

Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, CDs, workbooks).
Retailing Franchising
Author: Manish Sidhpuria
This book is an attempt to throw some light on the intricacies of franchising as a strategy adopted by franchisors to grow and also as a business model from the perspective of a potential entrepreneur who wants to enter the business arena through the franchise route. The book is divided into four parts: Part I: Provides and overview of franchising as a concept, its evolution and also as a strategy adopted by franchisers to expand geographically. Part II: Discusses the development of a franchise system from the perspective of a franchisor who wants to pursue growth through the franchising route. Part III: Takes a holistic view on managing a franchise system. It deals with the financial aspects of managing a franchise from a perspective of a franchisee. Part IV: Six Case studies largely from an Indian context have been provided to enrich the learning experience.Table of Contents: Part One: Basics Of Franchising 1. Retail Franchising: An Overview 2. Franchising as Strategy Part Two: Developing And Evaluating A Franchise System 3. Preparing for Franchising 4. Investigating and Evaluating a Franchise Part Three: Developing And Evaluating A Franchise System 5. Financial Aspects of a Franchise 6. Legal Aspects of Franchising 7. Managing the Franchise Relationships Part Four: Case Studies 8. Case Studies