Retail Merchandising

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  • 236

  • 9780070144972

  • 2 mm

  • 47 mm

  • 500 gram

  • 1


  • 23 JULY 2009

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    This book aims at giving the basic knowledge of buying and merchandising function to the students of retailing management. It has been written in a simple manner to aid easy comprehension of the underlying theory and concepts. It provides a good foundation in the subject, keeping in view the industry practices in India.Table of Contents: Chapter 1. Introduction to Retail Merchandising Chapter 2. The buying function in Retail Chapter 3. Buying for different types of stores Chapter 4. Preparing to make buying decisions Chapter 5. Determining what to buy Chapter 6. Planning assortments Chapter 7. Souring of merchandise Chapter 8....  Read More

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    Swapna Pradhan