Get Rs50 extra off, Use Code : APP50 GET APP
For every 100 Spent,
You earn 1 Bookchor Coins
9780062371454
ISBN14 mm
Width21 mm
Height3 gram
WeightPAPERBACK
Binding2014
Publish DateThe books that you get are completely genuine. The genuinity of the publication and authenticity of the books are individually checked. You will never receive a pirated product.
New books are crisp and fresh just like the ones that you handpick from the physical stores. You will not find a single smudge or scratch even though the book travels all over India for delivery. Even second hand books retain their highest quality.
We take great care in delivering you the perfect book that you see on the website. Book cover, number of pages and book dimensions are exactly the same as mentioned in the book description . For used books we categorize them into ‘Almost New’, ‘Good, and ‘Readable’ - even the ‘readable’ books are of high quality.
We do not offer discounts just to attract you. The prices of the books are not falsely hiked to lure you into the greed of discounts. We offer flat discounts on MRP. The discount sales run throughout the year.
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing--and argue that the solution lies not in what we think but in how we think Theres a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive?... Read More